How Cheryl Helps Sellers

Sellers count on Cheryl to negotiate the highest possible price and best terms and oversee the sales process through start-to-finish. She coordinates all details of market preparation, including “refreshing” the property when needed – refinishing floors, painting and staging. Then, using her proven Internet and social media-based marketing program, Cheryl generates exceptionally large buyer turnout for showings and open houses, often resulting in multiple offers.

Through the negotiation and counter-offer process, Cheryl has been able to negotiate sales prices thousands of dollars above the list price, frequently achieving the highest price per square foot in the neighborhood.

In addition to top-dollar sales, Cheryl is highly focused on minimizing liability for her sellers. Using proper, thorough disclosures, Cheryl helps her clients avoid the most common reason for litigation. In a highly competitive market like San Francisco & San Mateo County, where more than 20% of transactions are all cash purchases and most properties receive multiple offers, it pays to have an experienced real estate professional on your side.

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Four Step Process

Step 1

I listen carefully to your priorities and values, then help you develop your list of essential criteria to prepare you AND your home for the best experience selling your home.

Step 2

Together, we look closely at sales data & market trends to strategize on the right list price & action plan with the goal of selling your home in the shortest amount of time for the highest possible price.

Step 3

On the offer date we will evaluate all offers to determine the risks and opportunities. Through the counter offer process, we will leverage all offers to negotiate the best price and terms when selling your home.

Step 4

With a sharp eye to protecting your interests every step of the way, I guide the sale to an anxiety-free conclusion so you can focus on your upcoming move.