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The Importance of Including a Buyer Introduction Letter With Your Offer

Stand out in a multiple offer market with a personalized buyer introduction letter.
Cheryl Bower  |  September 14, 2017

Inventory is down ~33% in San Mateo County from last year.

Over bidding & multiple offers has been the norm this year for most properties. I’ll be sharing a few strategies on getting your offer accepted in a multiple offer environment.

Tip #1 is to include a buyer introduction letter with your offer. It should not be longer than a page, and it’s a nice touch to include a photo. Only about 10% of buyer’s agents include the intro letter with their offer. This is one way to help separate your offer from other buyers, especially if price & terms are similar.

The video has a couple more tips on why this is an important step when crafting the most competitive offer possible. I hope this tip is helpful. I’m here to answer any questions you have about the market or upcoming listings that I have. Take care!

Cheryl Bower

BRE#01505551

📞 (415) 999-3450

✉️ [email protected]

📍 1126 Broadway #8, Burlingame, CA 94010

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